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Data protection at MTRIX


Thank you for your interest in our website. The protection of your personal data is a very important concern for us. Below you will find information on how we handle your data that is collected through your use of our website. The processing of your data is carried out in accordance with the legal regulations on data protection.

As far as links to other websites are concerned, we have no influence or control over the linked content and the data protection provisions there. We recommend checking the privacy policies on the linked websites to determine whether and to what extent personal data is collected, processed, used, or made accessible to third parties.

Please let us know if you have any questions about our data protection provisions!

Responsible entity in terms of data protection law

MTRIX GmbH

Stadtkoppel 23a

21337 Lüneburg

Phone: +49 4131 / 60 66 8 – 0

E-Mail: info@mtrix.de


Contact details of the data protection officer

You can reach our data protection officer at

PROLIANCE GmbH / www.datenschutzexperte.de

Data protection officer

Leopoldstr. 21

80802 Munich

datenschutzbeauftragter@datenschutzexperte.de

Please mention the company your inquiry relates to when contacting the data protection officer. Please refrain from including sensitive information, such as a copy of your ID, with your inquiry.


Definitions

Our privacy policy is intended to be simple and understandable for everyone. In this privacy policy, the official terms of the General Data Protection Regulation (GDPR) are generally used. The official definitions are explained in Art. 4 GDPR explained.

Purpose of processing your personal data; legal bases for processing

We process your personal data in the context of our activities for the purposes listed below in accordance with the respective legal bases.

1. For the performance of pre-contractual measures that occur based on a request from you, the processing of your personal data is based on the consent you provided in accordance with Article 6(1)(a) GDPR or based on Article 6(1)(b) GDPR.

2. To safeguard our legitimate interest in responding to inquiries and in carrying out other measures that occur based on a request from you, the processing of your personal data is based on the consent you provided in accordance with Article 6(1)(a) GDPR or based on Article 6(1)(f) GDPR.

3. For the fulfillment of a contract of which you are a party, the processing of your personal data is based on the consent you provided in accordance with Article 6(1)(a) GDPR or based on Article 6(1)(b) GDPR.

4. For the implementation of measures for advertising purposes, the processing of your personal data is carried out either on the basis of your consent in accordance with Article 6(1)(a) GDPR or on the basis of Article 6(1)(f) GDPR.

5. To safeguard our legitimate interest in maintaining the proper operation of our website, in providing as user-friendly functions as possible, and in analyzing the use of our website, the processing of your personal data is carried out on the basis of Article 6(1)(f) GDPR.

6. To safeguard our legitimate interest in enforcing our rights and in defending against claims directed at us, the processing of your personal data is carried out on the basis of Article 6(1)(f) GDPR.

Our systems are secured in accordance with the state of the art through technical and organizational measures to protect your personal data from access, alteration, or dissemination by unauthorized persons, as well as from loss and destruction.

Information on the processing of your personal data for the individual processing purposes can be found in the corresponding further information within this privacy policy.

Data transfer and recipients

No transfer of your personal data to third parties takes place, except

  • if we have explicitly pointed this out in the description of the respective data processing,
  • if you have given explicit consent in accordance with Art. 6(1) sentence 1 lit. a GDPR,
  • the transfer according to Art. 6 para. 1 sentence 1 lit. f GDPR is necessary for the assertion, exercise, or defense of legal claims and there is no reason to assume that you have a predominant legitimate interest in not disclosing your data,
  • in the event that there is a legal obligation for the transfer according to Art. 6 para. 1 sentence 1 lit. c GDPR and
  • as far as this is necessary according to Art. 6 para. 1 sentence 1 lit. b GDPR for the processing of contractual relationships with you.

We also use external service providers for the processing of our services, which we have carefully selected, commissioned in writing, and with whom we have concluded data processing agreements in accordance with Art. 28 GDPR if necessary. They are bound by our instructions and are regularly monitored by us. These include, among others, service providers for hosting, sending emails, as well as maintenance and support of our IT systems, etc. The service providers will not disclose this data to third parties.

Data security

We take appropriate technical and organizational measures in accordance with Art. 32 GDPR, taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk. This website uses SSL encryption for security reasons and to protect the transmission of confidential content.

Access to and storage of information on end devices

By using our website, access to information (e.g., IP address) or storage of information (e.g., cookies) on your devices may occur. This access or storage may be associated with further processing of personal data in accordance with the GDPR. 

In cases where such access to information or such storage of information is absolutely necessary for the technically error-free provision of our services, this is done on the basis of § 25 para. 1 sentence 1, para. 2 no. 2 TTDSG.

In cases where such an operation serves other purposes (e.g., the needs-based design of our website), this is done on the basis of § 25 para. 1 TTDSG only with your consent in accordance with Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time for the future. The processing of your personal data is subject to the provisions of the GDPR and the Federal Data Protection Act (BDSG).

Further information on the processing of your personal data and the relevant legal bases in this context can be found in the following sections on the specific processing activities on our website.

Web Hosting

This website is hosted by an external service provider (host). The hosting of this website takes place in Germany, Hamburg. Personal data collected on this website is stored on the servers of the host. This may primarily involve IP addresses, contact requests, meta and communication data, website accesses, and other data generated through a website.

The listed data is collected to ensure a smooth connection setup of the website and a technically error-free provision of our services. The processing of this data is absolutely necessary to provide you with the website. The legal basis for processing the data is our legitimate interest in a correct representation and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR.

We have concluded a data processing agreement with the provider in accordance with the requirements of Art. 28 GDPR, in which we obligate them to protect our customers' data and not to disclose it to third parties.

Server log files

When you access our website, it is technically necessary for data to be transmitted from your internet browser to our web server. The following data is recorded during an ongoing connection for communication between your internet browser and our web server:

  • Date and time of the request
  • Name of the requested file
  • Page from which the file was requested
  • Access status
  • Web browser used and operating system used
  • (Complete) IP address of the requesting computer
  • Amount of data transmitted

The listed data is collected to ensure a smooth connection to the website and a technically error-free provision of our services. The processing of this data is absolutely necessary to provide you with the website. The log files serve to evaluate system security and stability as well as for administrative purposes. The legal basis for processing the data is our legitimate interest in the protection and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR.

For reasons of technical security, particularly to defend against attempted attacks on our web server, this data is temporarily stored by us. After a maximum of 28 days, the data is anonymized by shortening the IP address to the domain level, making it no longer possible to establish a connection to the individual user.

In anonymized form, the data may also be processed for statistical purposes. At no time will this data be stored together with other personal data of the user, matched with other data sets, or shared with third parties.

Scope of processing your personal data for the individual processing purposes

Below, we inform you in detail about the processing of your personal data for the various processing purposes. 

Your personal data will be deleted when it is no longer needed for the processing of the respective processing purpose, unless we are allowed to process the data for another processing purpose within the framework of legal requirements and in accordance with the information in this privacy policy.

1. Use of our website for informational purposes 

If you visit our websites without providing us with information, we only process the personal data that your browser transmits to our server. This includes the following data, which is technically necessary to display our website to you and to ensure stability and security: 

  • the page you accessed 
  • date and time of the request 
  • amount of data transmitted 
  • source or reference from where you accessed the page 
  • browser used by you 
  • operating system used by you 
  • your IP address 

The processing of your personal data is based on Article 6(1)(f) GDPR to safeguard our legitimate interest in maintaining the proper operation of our website.

Your personal data will be deleted after 6 months, unless they are needed for the assertion of rights or the enforcement of claims due to actions against the proper operation of our website. In this case, deletion will occur immediately after the completion of the corresponding procedure.

2. Processing of inquiries 

If you contact us with an inquiry or concern, we process the personal data and information/documents you provide. Regardless of how you submit your inquiry or concern to us, this may include: 

  • date and time of contact 
  • name data 
  • contact data 
  • data regarding inquiry/concern
  • transmitted information/documents

The processing of your personal data and the transmitted information/documents is carried out – depending on the content of your request or concern – based on the consent you provided in accordance with Article 6(1)(a) GDPR for responding to your request or based on Article 6(1)(b) GDPR for carrying out pre-contractual measures or based on Article 6(1)(b) GDPR for the fulfillment of a contract to which you are a party or based on Article 6(1)(f) GDPR to safeguard our legitimate interest in responding to inquiries/concerns and in carrying out other measures related to the processing of inquiries/concerns.

Insofar as we provide a contact form and you contact us via this contact form, you give your consent with the submission of your message with the following content, of which you will be separately informed in the contact form: "I consent to the processing of my email address and the other personal data I have provided for the purpose of responding to my message. I can revoke this consent at any time and without giving reasons with effect for the future. The lawfulness of the processing carried out until the revocation remains unaffected in the event of revocation."

You can revoke your consent at any time and without giving reasons with effect for the future. A corresponding notification to the responsible party is sufficient for this, whose contact details you can find in the information about the responsible party. The lawfulness of the processing carried out until the revocation remains unaffected in the event of revocation.

As far as this is necessary for processing your request/concern, we will transmit your personal data to third parties within the framework of legal requirements. In cases of transmitting your personal data to third parties, the scope of the transmitted data is limited to the necessary minimum. 

Your personal data will be deleted when your request/concern is resolved, unless we are allowed to continue processing the data for another processing purpose within the framework of legal requirements and in accordance with the information in this privacy policy. 

3. Fulfillment of Contracts

If you provide us with personal data for the purpose of concluding a contract or in connection with the creation of a customer account, we will process the data you provide for the execution of the contract. This includes your customer data (e.g., your name and address) and the contract data (e.g., information about the products subject to the contract as well as payment and delivery information).

The processing of your personal data is based on Article 6(1)(b) GDPR for the fulfillment of a contract to which you are a party. 

As far as this is necessary for the fulfillment of the contract with you, we will transmit your personal data to third parties within the framework of legal requirements. This transmission is made to the service providers involved in the execution of the contract. These are the providers of the processing tools we use. Furthermore, these are the companies commissioned with transportation. Additionally, these are the payment service providers responsible for payment matters.

If you use the payment service provider PayPal for processing payment transactions, we expressly point out that the PayPal privacy policy applies to all PayPal transactions: https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE

In cases of transmitting your personal data to third parties, the scope of the transmitted data is limited to the necessary minimum. 

Your personal data will be deleted after the expiration of the tax and commercial retention periods of 6 or 10 years, unless we are allowed to continue processing the data for another processing purpose within the framework of legal requirements and in accordance with the information in this privacy policy. 

4. Advertising via Newsletter 

When you sign up for our newsletter, we process the email address you provided – and if you provide additional personal data, we process that as well – to send you information about our offers via email. The only mandatory information is your email address. If you voluntarily provide additional personal data, we may process this data to address you personally in the newsletter. 

When you sign up for our newsletter, you give consent with the following content: "I agree to be informed about interesting offers via email and therefore consent to the processing of my email address and any additional personal data I have provided for the purpose of sending the newsletter. I can revoke this consent at any time and without giving reasons with effect for the future. The legality of the processing carried out until the revocation remains unaffected in the event of revocation." 

The registration for our newsletter takes place using the so-called double opt-in procedure. This means: After registration, you will first receive an email with a notification about the registration for the newsletter along with a request to confirm the registration. Your confirmation of the registration is required to document the necessary consent for the transmission of the newsletter and to recognize registrations from foreign email addresses. In connection with the registrations for the newsletter and the confirmations, the IP address as well as the date and time are logged to be able to prove the granting of consent in accordance with legal requirements if necessary. 

The processing of your personal data is based on the consent you have given in this regard in accordance with Article 6(1)(a) GDPR. 

You can revoke your consent at any time and without giving reasons with effect for the future. A corresponding notification to the responsible party is sufficient for this, whose contact details you can find in the information about the responsible party. The lawfulness of the processing carried out until the revocation remains unaffected in the event of revocation.

If you revoke your consent or unsubscribe from our newsletter, your email address and any other transmitted data will be deleted immediately, unless we are allowed to process the data for another processing purpose within the framework of legal requirements and in accordance with the information in this privacy policy.

5. Cookies 

Our website uses so-called "cookies." Cookies are small text files that are either temporarily stored for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after your visit ends. Permanent cookies remain stored on your device until you delete them yourself or an automatic solution occurs through your web browser. 

Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or language settings). Other cookies are used to evaluate user behavior or display advertisements. 

The processing of data through the use of strictly necessary cookies is based on a legitimate interest according to Art. 6 para. 1 lit. f GDPR in the technically flawless provision of our services. For details on the processing purposes and legitimate interests, please refer to the explanations regarding the specific data processing. 

The processing of personal data through the use of other cookies is based on consent according to Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time for the future. To the extent that such cookies are used for analysis and optimization purposes, we will inform you separately about this in the context of this privacy policy and obtain consent according to Art. 6 para. 1 lit. a GDPR. 

You can configure your browser so that 

  • you are informed about the setting of cookies, 
  • allow cookies only on a case-by-case basis, 
  • exclude the acceptance of cookies for specific cases or generally, 
  • activate the automatic deletion of cookies when closing the browser. 

Cookie settings can be managed under the following links for the respective browsers: 

You can also manage cookies from many companies and functions used for advertising individually. To do this, use the corresponding user tools, available at https://www.aboutads.info/choices/ or http://www.youronlinechoices.com/uk/your-ad-choices. 

Most browsers also offer a so-called “Do-Not-Track feature.” When this feature is activated, the respective browser informs advertising networks, websites, and applications that you do not wish to be “tracked” for behavioral advertising and similar purposes. 

You can find information and instructions on how to edit this feature depending on your browser provider, at the following links: 

Additionally, you can prevent the loading of so-called scripts by default. “NoScript” allows the execution of JavaScripts, Java, and other plug-ins only on trusted domains of your choice. You can find information and instructions on how to edit this feature from your browser provider (e.g., for Mozilla Firefox at: https://addons.mozilla.org/de/firefox/addon/noscript/). 

Please note that disabling cookies may limit the functionality of our website.

Change Cookie Settings 

You can revoke or change your cookie settings at any time. To do this, access the cookie settings again. 

6. Use of Google Analytics 

We use Google Analytics on our website, a web analytics service of Google Inc. ("Google"). The processing of your personal data is based on Article 6(1)(f) GDPR to safeguard our legitimate interest in analyzing the use of our website. Google Analytics uses so-called "cookies." These are text files that are stored on your computer and enable an analysis of your use of our website. The information generated by the cookie about your use of our website is usually transmitted to a server of Google in the USA and stored there. We would like to point out that Google Analytics on our website has been extended by the code "anonymizeIp." This ensures an anonymized collection of IP addresses (so-called IP masking), meaning that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area to exclude personal references. Only in exceptional cases will the full IP address be transmitted to a server of Google in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of our website, to compile reports on website activities, and to provide further services related to website usage and internet usage to us as the website operator. The IP address transmitted by your browser within the framework of Google Analytics will not be merged with other data from Google.

You can prevent the storage of cookies by adjusting the settings of your browser software. Please refer to the program help for the browser you are using to find out how to make the appropriate settings. However, we would like to point out that in this case you may not be able to use all the functions of our website to their full extent.

In addition, you can prevent the collection of data generated by the cookie and related to your use of our website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link. The current link is https://tools.google.com/dlpage/gaoptout?hl=de 

Alternatively, you can prevent the future collection of your data by Google Analytics by setting an Opt-Out cookie. You set this cookie by clicking on this link. Please note that the Opt-Out cookie only works in this browser and for this website. If you delete the cookies in your browser, you will need to click the link again. For more information on the terms of use between us and Google regarding data protection, please see https://www.google.com/analytics/terms/de.html and for more information on Google's data protection, please see https://policies.google.com/?hl=de. Google is subject to the Privacy Shield agreement and thereby ensures compliance with European data protection law: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

7. Hubspot 

We use the services of HubSpot Inc., 25 First Street, 2nd Floor Cambridge, MA 02141, USA, to analyze the visitors to our website and to manage the data collected through this website with consent. HubSpot uses cookies. The collected data is stored by HubSpot on their servers in the USA. HubSpot manages the stored data on our behalf and according to our instructions and separately from other datasets. For more information, please see https://legal.hubspot.com/privacy-policy.

8. Google Web Fonts 

This page uses so-called web fonts for a uniform display of fonts, provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Web Fonts allows us to use external fonts, known as Google Fonts. When accessing our website, the required Google Font is loaded from your web browser into its browser cache to correctly display texts and fonts. This is necessary so that your browser can also display an optically enhanced representation of our texts. If your browser does not support this function, a standard font from your computer will be used for display. The integration of these web fonts occurs through a server call, usually a server from Google in the USA. This transmits to the server which page of our website you have visited. The IP address of the browser of the visitor's device is also stored by Google. We use Google Web Fonts for optimization purposes, particularly to improve the use of our website for you and to make its design more user-friendly. This also constitutes our legitimate interest under Art. 6 para. 1 lit. f GDPR. Google has submitted to and certified under the Privacy Shield agreement between the European Union and the USA. This obliges Google to comply with the standards and regulations of European data protection law. 

You can find more information in the linked entry below: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

You can find more information about data protection in Google's privacy policy: http://www.google.de/intl/de/policies/privacy 

Further information on Google Web Fonts can be found at http://www.google.com/webfonts/ , https://developers.google.com/fonts/faq?hl=de-DE&csw=1 and https://www.google.com/fonts#AboutPlace:about. 

9. Google Ads (formerly Google Adwords) 

We use the Google Ads Conversion service to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Ads). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. We aim to show you ads that are of interest to you, make our website more interesting for you, and achieve a fair calculation of advertising costs. 

These advertising materials are delivered by Google through so-called "Ad Servers." For this purpose, we use Ad Server cookies, which allow certain parameters for measuring success, such as ad impressions or clicks by users, to be measured. If you reach our website through a Google ad, a cookie will be stored on your device by Google Ads. 

These cookies generally lose their validity after 30 days and are not intended to identify you personally. For this cookie, the analysis values typically stored include the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions), and opt-out information (indicating that the user does not wish to be contacted anymore). These cookies allow Google to recognize your internet browser. If a user visits certain pages of an ads client's website and the cookie stored on their computer has not yet expired, Google and the client can recognize that the user clicked on the ad and was redirected to that page. Each ads client is assigned a different cookie. Cookies cannot be tracked across the websites of ads clients. We do not collect or process any personal data in the mentioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive further data from the use of the advertising materials, and in particular, we cannot identify users based on this information. 

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence over the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge: By integrating Ads Conversion, Google receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will learn and store your IP address.

We also use the remarketing feature within the Google Ads service. With the remarketing feature, we can present users of our website with interest-based advertisements on other websites within the Google advertising network (in Google Search or on YouTube, so-called "Google Ads" or on other websites). For this purpose, the interaction of users on our website is analyzed, e.g., which offers the user has shown interest in, in order to display targeted advertising to users even after visiting our website on other pages. For this, Google stores a number in the browsers of users who visit certain Google services or websites in the Google Display Network. This number, referred to as a "cookie," records the visits of these users. This number serves to uniquely identify a web browser on a specific device and not to identify a person; personal data is not stored.

You can prevent participation in this tracking procedure in various ways:

a) by adjusting the settings of your browser software, in particular, suppressing third-party cookies means that you will not receive ads from third parties;

b) by installing the plug-in provided by Google at the following link: https://www.google.com/settings/ads/plugin;

c) by disabling interest-based ads from providers that are part of the self-regulatory campaign "About Ads" via the link http://www.aboutads.info/choices, whereby this setting will be deleted when you delete your cookies;

d) by permanently disabling in your browsers Firefox, Internet Explorer, or Google Chrome at the link http://www.google.com/settings/ads/plugin,

e) by adjusting the cookie settings.

We would like to point out that in this case you may not be able to use all features of this offer to the fullest extent. 

For more information on data protection at Google, please find it here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org visit. 

Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

10. Google Tag Manager 

This website uses the Google Tag Manager from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). This service allows website tags to be managed through an interface. The Google Tag Manager only implements tags. This means: No cookies are used, and only the user's IP address is transmitted to Google for connection purposes. The Google Tag Manager triggers other tags, which may in turn collect data. However, the Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in effect for all tracking tags, provided they are implemented with the Google Tag Manager. We use the Google Tag Manager based on your consent in accordance with Art. 6 para. 1 lit. a GDPR. Since the IP address is transmitted to Google in the USA, additional protective measures are required to ensure the level of data protection of the GDPR. To ensure this, we have agreed with the provider on standard contractual clauses in accordance with Art. 46 para. 2 lit. c GDPR. These require the recipient of the data in the USA to process the data in accordance with the level of protection in Europe. In cases where this cannot be ensured even through this contractual extension, we strive for further regulations and commitments from the recipient in the USA.

11. Google Maps 

This page uses the mapping service Google Maps via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. 

To use the features of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission and the further processing of the data by Google.

The use of Google Maps is in the interest of an appealing presentation of our online offerings and an easy findability of the locations we have specified on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

If you do not want Google to process data about you through our website, you can disable JavaScript in your browser settings. In this case, however, you will not be able to use the map service. 

More information on the handling of user data can be found in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/. 

12. YouTube 

This website contains at least one plugin from YouTube, a company of Google Inc. based in San Bruno, California, USA. As soon as the page of this homepage equipped with a YouTube video is called up and you start playback, a connection to the YouTube servers is established. This informs the YouTube server which specific page of this website has been visited. If you are logged in, your browsing behavior is associated with your personal profile. You can prevent this possibility by logging out of YouTube beforehand. For more information on the collection and use of your data by YouTube, please refer to the privacy notices there at www.youtube.com. More information on data protection at "YouTube" can be found in the privacy notices of the provider at:  https://www.google.de/intl/de/policies/privacy/. 

This website uses the YouTube embedding feature to display and play videos from YouTube. We use the enhanced privacy mode, which, according to the provider, only triggers the storage of user information when the video is played. At the moment the playback of the embedded video starts, YouTube sets cookies to collect information about user behavior. According to YouTube, these are used, among other things, to create video statistics, improve the user experience, and prevent abusive behavior. Regardless of whether embedded videos are played, a connection to the Google network "DoubleClick" is established with each visit to this website, which may trigger further data processing operations beyond our control.

13. Google Marketing Platform (formerly DoubleClick)

This website uses DoubleClick from the Google Marketing Platform, a service of Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (“Google”).

DoubleClick uses cookies to present you with relevant advertisements. A pseudonymous identification number (ID) is assigned to your browser or device to verify which ads have been displayed in your browser and which ads have been accessed. This can improve campaign performance or prevent you from seeing the same ad multiple times. Additionally, Google can use cookie IDs to track so-called conversions related to ad requests. This is the case, for example, when a user sees a Campaign Manager ad and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, the cookies do not contain personal information. As far as you have given us your consent, the processing of data is carried out under Art. 6 para. 1 lit. a GDPR.

Due to the technology used, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider learns and stores your IP address. 

Since a transfer of personal data to the USA takes place, additional protective mechanisms are required to ensure the level of data protection of the GDPR. To ensure this, Google uses standard contractual clauses in accordance with Art. 46 para. 2 lit. c GDPR. These obligate the recipient of the data in the USA to process the data in accordance with the level of protection in Europe. In cases where this cannot be ensured even through this contractual extension, we strive for additional arrangements and commitments from the recipient in the USA. 

Further information about the Google Marketing Platform can be found at https://marketingplatform.google.com/about/ as well as about data protection at Google in general: https://www.google.de/intl/de/policies/privacy. 

14. Click-Tip

(1) In the online communication with you, we use the services of KLICK-TIPP LIMITED, 15 Cambridge Court, 210 Shepherd’s Bush Road, London W6 7NJ, United Kingdom. The representative of KLICK-TIPP LIMITED in accordance with Article 27 GDPR is the Waterton Knowledge Center WKC UG, Friedrichstr. 53a, 15537 Erkner, represented by Ulf Castelle, DSGVO-Vertreter@klicktipp.com. We obtain these services through a main contractual relationship with Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim. Digistore24 is a reseller that procures products or services, such as Click-Tip, and sells them to buyers without substantial further processing. With Click-Tip itself, we have additionally concluded a data processing agreement in accordance with Article 28 GDPR. This ensures that we have full control over the personal data processed there and that Click-Tip implements our instructions correspondingly.

(2) We store your contact data with Klick-Tipp and may process the data that we handle through the online marketing tools specified in this privacy policy. These providers are fully integrated with Klick-Tipp via a secure interface. Therefore, it is possible that Klick-Tipp becomes aware of this data, whereby – as already mentioned above – Klick-Tipp has no own right of use regarding this data and is fully subject to our instructions.

(3) Furthermore, we have the option at Klick-Tipp to link your personal data with so-called tags. Klick-Tipp distinguishes between two types of tags:

SmartTags: When a contact signs up through a registration form, they automatically receive a tag with the name of the respective registration form. Additionally, Klick-Tipp automatically sets the tags "Email received", "Email opened", "Email clicked", and "Email viewed in browser".

Manual Tags: In addition to SmartTags, manual tags can be created. For example, you can label contacts with the tag "Customer" or – even more specifically – with the tag "Product B purchased".

(4) You can find details about these and other options that we use at Klick-Tipp in the KlickTipp Manual.

(5) You can find the privacy policy of Klick-Tipp here.

(6) You can find the anti-spam policy of Klick-Tipp here.

15. Enforcement of our rights and defense against claims directed at us

If necessary, we process your personal data to safeguard our legitimate interest in enforcing our rights and defending against claims directed at us.

In this case, the processing of your personal data is based on Article 6(1)(f) GDPR.

As far as necessary to safeguard our legitimate interest, we will transmit your personal data to third parties within the framework of legal requirements. This transmission occurs to the involved providers of collection services or our lawyers.

In cases of transmitting your personal data to third parties, the scope of the transmitted data is limited to the necessary minimum. 

Your personal data will be deleted after the completion of the process, but at the earliest after the expiration of the tax and commercial retention periods of 6 or 10 years, unless we are allowed to continue processing the data for another processing purpose within the framework of legal requirements and in accordance with the information in this privacy policy.

External Links

Social networks are integrated on our website as links to the respective services. After clicking on the embedded text/image link, you will be redirected to the page of the respective provider. Only after the redirection will user information be transmitted to the respective provider. For information on how your personal data is handled when using these websites, please refer to the respective privacy policies of the providers you use.

1. Social Media Appearances

Below you will find information on how your data is handled, which is collected through your use of our social media appearances on social networks and platforms. The processing of your data is carried out in accordance with legal regulations.

1.1 Social Media Providers 

1.1.1 Responsible Entity 

If your personal data is processed by one of the providers listed below, that provider is responsible for data processing in accordance with the GDPR. For the assertion of your rights as a data subject, we would like to point out that these can be most effectively asserted with the respective providers. Only they have access to the data collected from you. If you still need assistance, please feel free to contact us at any time. We have online presences on the social media platforms of the following providers: 

  • Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland
  • YouTube, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland 
  • LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland 

1.1.2 Data Protection Officer 

You can find information on how to contact the data protection officer of the other social media providers here: 

2. General Information on Social Media Platforms 

2.1 Responsible Entity 

The entity responsible for data processing in accordance with the GDPR is the entity mentioned at the beginning of this privacy policy, as far as data transmitted by you via one of the social media platforms is processed by us. 

2.2 Our Data Protection Officer

For inquiries regarding data processing carried out by us as the controller, you can reach our data protection officer at the contact details mentioned at the beginning of this privacy policy.

3. General data processing on social media platforms

3.1 Data processing for market research and advertising

In general, personal data is processed on the company page for market research and advertising purposes. To this end, a cookie is set in your browser, which allows the respective provider to recognize you when you visit a website. Using the collected data, usage profiles can be created. These are used to display advertisements within and outside the platform that presumably match your interests. Furthermore, data may also be stored in the usage profiles independently of the devices you use. This is usually the case when you are a member of the respective platforms and logged in to them.

3.2 Data processing when contacting us

We collect personal data ourselves when you, for example, contact us via a contact form or through a messenger service, such as the Meta/Facebook Messenger. The data collected depends on the information you provide as well as the contact details you have given or shared. This data is stored for the purpose of processing the request and in case of follow-up questions. We do not share the data with third parties without your consent. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR and, if applicable, Art. 6 para. 1 lit. b GDPR, if your request aims at the conclusion of a contract. Your data will be deleted after your request has been finally processed, unless there are legal retention obligations to the contrary. We assume that a request has been finally processed when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

3.3 Data processing for contract execution

If your contact via a social network or another platform aims at concluding a contract for the delivery of goods or the provision of services with us, we process your data to fulfill the contract or to carry out pre-contractual measures or to provide the requested services. The legal basis for processing your data in this case is Article 6(1)(b) GDPR. Your data will be deleted when it is no longer necessary for the performance of the contract or it is clear that the pre-contractual measures do not lead to a contract conclusion corresponding to the purpose of the contact. Please note that it may also be necessary to store personal data of our contractual partners even after the contract has been concluded in order to comply with contractual or legal obligations. 

3.4 Data processing based on consent

If you are asked by the respective providers of the platforms for consent to process for a specific purpose, the legal basis for processing is Article 6(1)(a), Article 7 GDPR. A granted consent can be revoked at any time with effect for the future. 

4. Data transfer and recipients

When visiting and using the platforms listed above, a transfer of personal data to the USA or other third countries outside the EU may occur, which is why additional protection mechanisms are required in these cases to ensure the level of data protection of the GDPR. Further information on whether and what suitable guarantees the providers can offer for this can be found in the list provided below. 

We have no influence on the processing of your personal data by the provider and how it is handled. We also do not have any information on this. For more information, please check the privacy policy of the respective provider and use the options for opt-out / personalization regarding data processing by the provider if necessary: 

Twitter 

YouTube/Google 

LinkedIn 

Duration of storage of personal data

The duration of the storage of personal data is determined by the relevant statutory retention periods (e.g., from commercial law and tax law). After the respective period has expired, the corresponding data will be routinely deleted. If data is required for the fulfillment of a contract or the initiation of a contract, or if we have a legitimate interest in further storage, the data will be deleted when it is no longer necessary for these purposes or you have exercised your right of withdrawal or objection.

Your Rights

Below you will find information on which rights of the data subjects the applicable data protection law grants you against the controller regarding the processing of your personal data:

The right to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage duration, the existence of a right to rectification, deletion, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data, if it was not collected by us, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information about its details.

The right to request the immediate correction of inaccurate or completion of your personal data stored with us in accordance with Art. 16 GDPR.

The right to request the deletion of your personal data stored with us in accordance with Art. 17 GDPR, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the assertion, exercise, or defense of legal claims. 

The right to request the restriction of the processing of your personal data in accordance with Art. 18 GDPR, as far as the accuracy of the data is contested by you, the processing is unlawful, but you refuse its deletion and we no longer need the data, but you need it for the assertion, exercise, or defense of legal claims, or you have lodged an objection to the processing in accordance with Art. 21 GDPR.

The right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller in accordance with Art. 20 GDPR.

The right to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR. In general, you can contact the supervisory authority of the federal state of our above-mentioned registered office or, if applicable, that of your usual place of residence or workplace. 

The right to revoke granted consents according to Art. 7 para. 3 GDPR: You have the right to revoke any consent given for the processing of data at any time with effect for the future. In the event of revocation, we will delete the affected data immediately, provided that further processing cannot be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing that was carried out based on the consent until the revocation.

Right of objection 

If your personal data is processed by us on the basis of legitimate interests according to Art. 6 para. 1 sentence 1 lit. f GDPR, you have the right to object to the processing of your personal data according to Art. 21 GDPR, as long as this is based on reasons arising from your particular situation. If the objection is directed against the processing of personal data for the purpose of direct advertising, you have a general right of objection without the need to specify a particular situation.

If you would like to exercise your right of revocation or objection, an email to info@mtrix.de

Legal obligations

The provision of personal data for the decision on a contract conclusion, contract fulfillment, or to carry out pre-contractual measures is voluntary. However, we can only make the decision within the framework of contractual measures if you provide such personal data that is necessary for the conclusion of the contract, contract fulfillment, or pre-contractual measures.

Automated decision-making

Automated decision-making or profiling according to Art. 22 GDPR does not take place.

Information on the basis for providing your personal data

If you wish to enter into a contract with us or contact us with an inquiry, providing your personal data is necessary for concluding a contract or processing your inquiry. You are not obligated to provide your personal data. However, not providing your personal data would result in us being unable to conclude a contract with you or process your inquiry.

Reservation of changes

We reserve the right to adjust or update this privacy policy as necessary, in accordance with applicable data protection regulations. In this way, we can adapt it to current legal requirements and take into account changes to our services, e.g., with the introduction of new services. The current version applies to your visit.

Status of this privacy policy: 06/10/2022